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Comment by Aileen Geraghty on October 5, 2011 at 13:27

999 Design recently created the visual identity for the Lawn Tennis Association’s Mini Tennis which was launched last month.

A call to action was devised by 999 as part of the overall strategic approach - Earn your stripes – Get set for the mini game with the big attitude.

The new brand identity was created to appeal to children aged 3-10, and to encourage active participation and enthusiasm for the sport.

Central to the brief was the creation of a set of animated 3 dimensional characters that would engage and resonate with the different target audiences e.g. 3 – 10 year olds. Each of the characters was created to support the different needs of the age group categories to ensure visual engagement and wide appeal.