What's the next big step for YouTube? We all know the phenomenon that is YouTube was bought for $1.65bn in Google shares because of the revenue opportunity from viral marketing. But there has to be better bucks to be earned from this medium. Sustainable and meaningful businesses are built on something at the core that delivers real social value, there has to be something more fundamentally valuable that watching the Evolution of Dance, entertaining as it is.

Something about 4Learning meets YouTube meets a deep rooted pedagogy of social learning.

I'm coming from the opinion that Public Media still has to have a financial model behind it beyond advertising and the public purse.

Some folks at the School of Informatics in Edinburgh are developing a learning resource that builds on a YouTube style medium and allows for interaction and learning that is one-to-one, one-to-many, many-to-one and many-to-many.

It's called "Vicarious Learning— an initiative to develop a new kind of learning resource" but has a much more catchy name YouTute.

We'd be interested in this concept getting thrashed around on the 38minutes community.

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Tags: education, learning, social, value, youtube

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Comment by Andrew Mitchell on September 25, 2008 at 0:58
Prototype stage. I'll get John Lee onto 38minutes to progress.
Comment by Stuart Cosgrove on September 25, 2008 at 0:52
Love to see and here more Andrew what stage is at - idea or alpha?

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Scott Mackay replied to Scott Mackay's discussion 'Wanted - landscaper/designer/artist/sculptor - commission' in the group Wanted; Jobs, Skills, Resource
"This can also be viewed on the Creative Scotland website by following http://opportunities.creativescotland.com/opportunity/index/186fdc20-8930-4ee1-b3d2-8018efe62eec"
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Thea Newcomb replied to Scott Mackay's discussion 'Wanted - landscaper/designer/artist/sculptor - commission' in the group Wanted; Jobs, Skills, Resource
"Yeah I wondered if there was somewhere else you want to send people - like your own blog. Always better to funnel traffic to the sites we own :) IMHO. Good luck finding the right fit!"
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Scott Mackay replied to Scott Mackay's discussion 'Wanted - landscaper/designer/artist/sculptor - commission' in the group Wanted; Jobs, Skills, Resource
"Thanks there. I could do with the help. It will also be going on the Creative Scotland site if they approve it but I can put an update on here if that happens. Thanks again Scott"
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Thea Newcomb replied to Scott Mackay's discussion 'Wanted - landscaper/designer/artist/sculptor - commission' in the group Wanted; Jobs, Skills, Resource
"I'm gonna fire out a wee Tweet to this post for you Scott. Cheers @newthea"
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