38minutes

Belfast 4iP workshops: what should they look like?

I have a question: what things need talked through, discussed and argued over to help make better ideas for a different public service media?
On February 25th and March 11th I'd like to hold some morning workshops with our partners in Northern Ireland, NI Screen, designed for a dozen folk from the Northern Ireland creative community to come together, talk ideas and begin to shape winning pitches, some of which we can hopefully pursue with 4iP. The group would be expected to come to both mornings.

In the afternoon, I'll set aside time to meet one-on-one with a few other companies and individuals that, between now and then, pitch some interesting ideas through the 4iP submissions system with a view to learning from them or developing them further. Similar events will be planned soon in Scotland.

The main areas where 4iP's potential commissions fall down tend to be:
1. Collaboration and participation
These are two loaded words, and what they mean in an online and mobile space is important to understand if media is to be taken seriously in months and years to come. This ain't red button interactivity.

2. Competition
Being first at anything is hard. Being a good second place is possible, if challenging. Being third with something is pointless. We could explore the digital space using some of your existing ideas as a launchpad - a fast-paced show and tell to scour the web for its interactive goodness.

3. Public service need
Public service needs are different from consumer needs and are different from user needs. Do you want to take a look at some current commissions and sites we'd have liked to commission to discuss what those different needs might mean for your ideas?

4. Inspiring change and why it matters
Online activities rarely seem to challenge people to the point of making the change their attitudes or minds on something, but what are the sites or services that do so? This could be another excuse to look through some great content, APIs and services and work out why they're so damned inspiring.

We could work around one of those four themes, or there may be others that I'm not picking up on. Let us know in the comments and we can design two cracking sessions around this.

I'm looking to confirm the content in the next fortnight, and would invite one person from a company to come along to take up one of the dozen places, where possible. If you're brimming with what needs discussed, then pop your ideas for content of the morning in the comments here. If you want to come along, then send me an email through 38minutes or to my C4 address emcintosh [at] channel4 [dot] co [dot] uk

Pic of Belfast Big Wheel

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Comment by Matt Johnston on February 25, 2009 at 13:53: Fab discussion this morning

Comment by Ewan McIntosh on February 13, 2009 at 9:23: Two different days for the same group, I think. The plan's coming together and I'll be emailing out to a group of you to see about getting you along. Hope the timing will be great.

Comment by Paul McKeever on February 11, 2009 at 16:50: Hey Ewan, everyone,

Sounds good. Do the two days cover different material or is it the same event twice?

Look forward to seeing you all there,

Paul

Comment by Ewan McIntosh on February 2, 2009 at 21:02: Make sure you've signed up for the days and I look forward to meeting you,
E

Comment by Philip Wilson on February 2, 2009 at 19:58: Hi Ewan
Philip Wilson here
I have a number of things I am working on
One of which was briefly presented to Stuart (he liked it)
It is much better developed now
I would be keen to 're-connect' with u guys
my details should be on my profile
my mobile is on www.InternetSense.co.uk
this site doesn't really do justice to wot I do
as I am in the middle of a 'change in life'

Spk Soon Phil

Oh Ps Richard Williams described my idea -and I quote
'a new genre in digital media'

Comment by Adrian Lennon on January 27, 2009 at 7:35: Thanks Darryl. As I've said in the past DC should help encourage collaboration between all areas of digital content and interactivity. Events like this will hopefully help illuminate the possibilities.

Comment by Darryl Collins on January 26, 2009 at 16:11: I put my name down for DC, so maybe that covers it.

Comment by Ewan McIntosh on January 26, 2009 at 15:47: Of course, guys - I'd have expected that a few from the Digital Circle are present representing their own ideas and companies in any case.

Comment by Darryl Collins on January 26, 2009 at 15:42: Hopefully Digital Circle will have had their long promised election by the time of the first workshop. If so it would be great to have them represented in some way.

Comment by Matt Johnston on January 26, 2009 at 15:17: I'd hope that NIScreen and 4IP could also consult with the Digital Circle Steering Group - which is specifically set up to deal with this remit. Can I ask that there's a representative from the Steering Group invited?

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