For some years now TRC media have been evolving an exciting digital media programme called Cross Creative which focuses on expanding knowledge and creative horizons and the importance and nature of the relationships underpinning collaborative projects.

The 2012 run of the programme is now open for applications.

The fully-funded programme offers:

• Access to a raft of top digital players in the UK, Canada and the USA
• Extended networks, contacts and potential partnerships
• Increased knowledge of cutting edge work being undertaken in digital media
• New approaches to creativity
• Greater awareness of potential revenue streams

Designed for those with significant creative and strategic responsibility within their company i.e. the creative leader.  Delegates will be drawn from a range of highly innovative digital media companies including  games, animation, marketing, publishing, interactive platform and digital design.

Cross Creative 2012 is sponsored by TRC media, C4, Creative Scotland and Scottish Enterprise.

More info and some quotes from previous participants available  here   – applications close Wednesday 30^th of May.

(Pic shows this year's group visiting IDEO in Palo Alto.)