What is 4iP?
4iP is a digital media innovation fund created by Channel 4; it supports great ideas for websites, games and mobile applications.

FirstPort, UnLtd and 4iP have teamed up to help individuals develop early stage digital media ideas and prototypes. Together they build the skills, capabilities and partnerships to turn these ideas and prototypes into social businesses.


What are the 4iP Awards?
The 4iP challenge will be giving Awards of up to £5000 to help individuals from across the UK to turn their digital media project into a reality.

4iP will share its expertise in digital media and FirstPort and UnLtd will provide dedicated support including training opportunities, mentoring and access to resources to help individuals develop their skills and their projects.

The challenge deadline is Friday 17th September 2010 at 12noon.


Challenge Themes
We’re after ambitious ideas for websites, applications or games. We want to invest in products and services that are user centred and the potential to be transformative; online products that provoke real, offline social change.

The 4iP Awards want digital products, services or content which are bold ideas; think: edgy, risky, straight-talking, provocative and above all fun.

Ideas should focus on how to help people understand the following themes;


Body Image
It’s all about helping others to understand how they feel about their body and how this can be an issue for both genders and all age groups.

Selection Criteria
Ideas must be thought-provoking
Ideas must be about improving confidence, making users feel more positive about themselves and helping them to make sensible changes to improve their confidence, health and wellbeing
Ideas must target a mainstream audience and not focus on special interest groups
Ideas must be financially stable


Food Habits
FirstPort, UnLtd and 4iP will put its money where its mouth is for the best food-focused and high-impact ideas.

It’s all about helping individuals change their food habits for health, ethical or wealth reasons and delivering a digital concept that will impact on mainstream food audiences.

Selection Criteria
Ideas must be thought-provoking
Ideas must be food-focused, user-centred and either use crowd wisdom (peer knowledge) to help the individual or harness the power of the masses to campaign for a change on a major national food issue
Ideas must target a mainstream audience and not focus on special interest groups
Ideas must be financially stable


Who can apply?
Awards are allocated to individuals:
Over the age of 16
Living in England, Scotland, Wales or Northern Ireland
As an individual or informal group
Applicants in Scotland can download and application form here or discuss your ideas in confidence before submitting by contacting Paul Zealey: paul@pzaconsulting.com





4iP an initiative of Channel Four Television Corporation.